Design at LivingClay: Crafting with Purpose

Indian ceramics, rich in tradition and skill, often carry the weight of centuries-old craftsmanship. Yet, in the contemporary design landscape, one might argue that Indian ceramics, in the truest sense of the term, is still finding its voice. While the term "design" is frequently associated with pottery and ceramic arts in India, it is most often limited to the technical skill and craft rather than a holistic approach that places the user at the heart of the process.

At LivingClay, we believe that true design goes beyond the act of crafting a beautiful object. It's about understanding the needs and desires of those who will ultimately use the product. It’s this user-centric approach that forms the foundation of our design philosophy.

The Journey from Concept to Creation

For us design begins with dialogue. We engage with people, listening closely to their experiences, needs, and even their dreams. This conversation is crucial; it informs our understanding of the nuances that make a product not just functional, but also meaningful to its user.

Concept of a"donne biryani" bowl created for ITC Gardenia, Bangalore

Once we have gathered insights, we move into the analytical phase. Here, every detail is scrutinized—how a product will be used, what aesthetic qualities will resonate with the user, and how the product will fit into their daily lives. It’s an iterative process where each decision is deliberate, ensuring that the final design not only serves its intended purpose but also enhances the user’s experience.

The Wheaten garlic keeper & grater, the two-in-one piece was created to save kitchen counter space, efficient grating and keeping garlic fresh. The aesthetics were kept minimal and charming

Attention to Detail: The Pillar of Functional and Aesthetic Excellence

We are meticulous about details. Every curve, texture, and finish is carefully considered, not just for its visual appeal but for its practical application as well. The weight of a cup, the comfort of a handle, the ease of stacking plates—all these elements are thoughtfully designed to ensure that our ceramics are as functional as they are beautiful.

We understand that aesthetics play a crucial role in the user’s connection with the product. Therefore, our designs embody a blend of minimal contemporariness, occasionally complemented by a maximalist expression that adds character to the setting. This approach allows us to create pieces that are not only visually appealing but also versatile and relevant in diverse environments.

Prototyping and Testing: Ensuring Perfection Before Production

Before any product enters final production at LivingClay, it goes through a rigorous prototyping and testing phase. This is where our ideas are transformed into tangible forms, allowing us to assess every aspect of the design in real-world conditions. We evaluate the prototype from both functional and aesthetic perspectives, making necessary adjustments to ensure that the product meets our high standards.

This stage is crucial because it allows us to refine the design, addressing any potential issues before the product reaches the user. It’s a testament to our commitment to delivering not just a product, but an experience that aligns with the user’s expectations and enhances their everyday life.

Tumblers designed keeping in mind the ease of use: an ergonomic silhouette that for an easy grip and easy sipping

Redefining Indian Ceramics Through Thoughtful Design

We are dedicated to redefining what Indian ceramics can be by infusing our craft with intentional and user-centric design. Our process is rooted in understanding, analyzing, and perfecting every detail, ensuring that our ceramics are not only objects of beauty but also of purpose.

Having said that, our Neeravari Collection received recognition at the Lexus Design Awards India 2022 with the "Judges special mention).

In a landscape where design is often overshadowed by craft, we strive to elevate Indian ceramics to a level where both elements coexist in harmony. It is our belief that this thoughtful approach to design will pave the way for a new era in Indian ceramics—one where the user’s experience is at the heart of every creation.